"These events are mainly an opportunity for our loyal customers who have been with us more than 20 years and love us because of our unique product. It gives them a chance to earn loyalty points by bringing in friends. Everyone has to work harder now, so we're just working harder and using our loyalty program and our events to keep ourselves up - and it's really been helpful."
"We've done a lot of community building with the local nail salon, the massage therapist, the hair stylist, all of these different businesses. With the Happily Ever After contest, we offered the wedding dress, the photographer, the florist - they're all local independent store owners who are all struggling through this time. It's not easy, but if we all come together as a team of local independent retailers, we can build a long-term relationship with these customers. It's what independent retailers do."